Since launching the app, the Fort Wayne Keller Williams Realty Group office has grown from 170 to 230 agents and counting.
“Everyone on board here loves the app. We make it part of our leadership meeting that we have once a week.”
The app is continuing to evolve to improve operations at Keller Williams. In addition to providing quick access to agent information, it’s also improving the way agents find vendors.
The real estate industry has lots of different players and moving parts. You have loan officers, insurance agents, home inspectors—the list goes on and on. “We would get questions from agents on social media asking if anyone knew a good plumber or if anyone knew a good photographer.”
“Those questions are starting to go away. Now agents are using the vendor catalog.”
For $25 per month, third-party vendors can rent space in the Keller Williams app. This vendor program is already covering the monthly fee to run and support the app. “Slowly but surely, that will become more revenue for the business,” Lee says.
Lee has even bigger plans for the app moving forward. He’s planning to add more video functionality, so agents can re-watch an event or training seminar that they’ve missed.
“The nice thing about the BuildFire platform is that you can build stuff before you publish it.”
This gives Lee the opportunity to experiment with new features and functions without having to update or change the current version of his app.
“I check the app daily because I like it so much,” he says. “But it doesn’t require daily maintenance. It’s not something you have to check on if you don’t want it.”