6 White Label Software & Services You Can Resell And Make Money

We know firsthand the sheer revenue potential with white label reselling. We not only sell private label software solutions to agencies, entrepreneurs and associations, we’ve also used white label solutions in the past to scale ourselves.

The reason why white label software works, and is such a fast growing market, is due to the market demand for one-stop shops. Business owners, while in the small business stage, don’t want to deal with dozens of specialists to get things done. It increases internal overhead in management time and often leads to higher paid out costs.

Many marketing agencies have turned to offering as much of a one-stop shop as possible, the result of which is a disaster as it relates to quality of services delivered. They combine social media marketing with SEO services, link building, Google Ads, content creation, tools for generating leads, and anything else they can do to expand their customer base and land more clients.

It’s just hard to scale a business that deals with so many different variables. The alternative out there for these agencies is white labeling services or software (SaaS) that they otherwise could try to do internally (software in house), but not as well. Most white label services are well productized and leave a large potential profit margin on the table for agencies to take advantage of.

The bottom line benefits are:

  • Better quality of service delivered to the client
  • Just as high of a profit margin, if not higher
  • Less internal overhead spent managing and packaging new services
  • And a much higher client lifetime value, revenue per client and profit per client as a result

To make white label products work, you need to already have a well optimized client onboarding process in place and you should have a good way to manage communication between your white label providers, your company and your clients. It’s all about proper promotional methods.

Keeping your software development costs low is crucial as well.

With those in place, you’re primed to expand your service offering – leading to more revenue and more profit.

We’ve compiled a list of 6 amazing white label companies, services, and white label software products you can white label and brand as your own software with your own branding. There are also a few services you can offer by rolling your own white label service.

Best White Label Software, White Label Partners, and White Label SaaS Products

There are tons of white label business opportunities out there. These white label apps can be used to start an online business from scratch or be a supplement to your existing business.

#1. BuildFire

Buildfire White Label Services

BuildFire has the best white label reseller program for mobile apps. As I mentioned just above, we deal with a lot of agencies, entrepreneurs and individuals looking to expand their service offerings into the mobile app development space. Our white label app builder is easy to use, and our program allows agencies to offer fully featured mobile apps at a low monthly fee. This ultimately becomes a source of recurring profit for a long term.

The result for them is recurring profit, an increased customer lifetime value and a new introductory or upsell offer that is low barrier to sell and often can be sold without a call.

With most of our white label clients selling mobile apps at the $99/month price point, it’s not hard to see a path towards $5,000 a month in additional revenue. That’s over $60,000 a year with a really great customer lifetime value.

It’s really easy to get started too, you can just get in touch with the white label account development team by filling out the form on our reseller page.

#2. SEOReseller

SEO Reseller

Many businesses who white label tend to look at digital marketing agency as their first step. In those cases there are a ton of options to help, but few as systematized as SEOReseller.

SEOReseller is like an ecommerce store for marketing services. Everything is well productized and there are resources in place to make the process really seamless. Instead of having to deal with account executives and white label support teams to try and get a service launched for a client, you just have to go into their dashboard and purchase whatever service you want to activate and follow the steps.

Much like BuildFire, they even offer sales, marketing and training resources to help you sell more effectively. The only thing you need to worry about is how much margin you want to be making in the process.

Their service offerings range from standard web design packages to paid advertising and of course they even offer SEO, like the name suggests.

#3. 99 Dollar Social


Social media is an amazing channel that is often under utilized by businesses. Often times those businesses revert to the grey side of the internet by buying likes to increase their reach. The end result is that they just don’t see a return and get burned by the idea of social media as a marketing channel.

But when it comes down to it, social media is an amazing opportunity for engagement and retention if used correctly. But the time is almost never there to use it correctly, unless you run a larger business that can afford to hire someone.

That middle ground is where 99 Dollar Social comes in. They offer very productized, low cost white label social media management services aimed at small businesses. They can help manage almost every social channel you can think of (Facebook, Twitter, Instagram, Linkedin and more) to keep quality curated content flowing.

Like the name suggests, they start at just $99/month and go up from there depending on the channels that need management. They also have a reseller program aimed at agencies, entrepreneurs and people with a list of potential clients. With Facebook now being one of the biggest ad networks on the planet, more and more businesses are trying to keep curate their social image. It’s a perfect time to focus on the social market.

#4. White Shark Media


White Shark Media is one of the fastest growing agencies in the US and they’ve been able to achieve that growth through partnering with agencies, entrepreneurs and other businesses to offer digital marketing services.

White Shark Media specializes in search engine marketing and pay per click advertising, both of which are white label services as well. Their offering allows you to expand your service offering in a very hands off way. They’ll deal with everything up to client communication, you just have to deal with delivering reports and closing sales.

A great position to be in if you’re looking to scale quickly. They even have an option available to take on call communication so you can focus entirely on closing deals.

If you’re not quite sure about attaching your own brand name to marketing services, White Shark Media also works with resellers and referral partners so you’re still generating some revenue while expanding your offerings.

#5. ClicksGeek


ClicksGeek is just like White Shark Media. It’s not a standalone white label software product. It’s an agency that offers white label services in addition to their core offering. The main differentiator is that ClicksGeek only offers Google AdWords management services.

The result of their hyper focus is that you’ll be able to tap into a very specialized team that’s usually able to deliver better results than a general agency.

You’re also able to start with them, without dozens of clients ready to go. You just have to handle delivering a report to your clients and let ClicksGeek handle the heavy lifting.

#6. FunnelProfit


Funnel Profit offers a unique service tailored to anyone that sells relatively high ticket services or products (+$5,000 year one value). It leverages the power and audience available on Linkedin to book calls and appointments with key decision makers in your target market.

Most of the focus is aimed at IT service providers and consulting firms who need to book appointments to close deals.

With standard rate pricing for white labelers, FunnelProfit’s Linkedin Lead Generation service is a great sell to get into larger companies with a high ROI service that you can price based on ROI potential. Leaving you with a great monthly recurring profit margin.

Conclusion – Final Thoughts on White Labeling

The bottom line is there are a lot of white label solutions out there that can be leveraged. Look at your business needs, your leads and your customers to understand the best fit for a service or software solutions that you don’t currently offer. Leverage white label apps to create a new revenue and profit stream, while also helping your customers solve a painful problem.


Ian Blair

Ian is the CEO and Co-Founder of BuildFire. He's a visionary leader and tech-driven strategist running a team and platform that powers 10,000+ mobile apps. Ian has been building mobile apps for 10+ years. He's also an expert digital marketer responsible for millions of organic site visits and hundreds of thousands of leads.